An innovative trend report highlighting
how conscious consumerism is influencing
colour and materials in packaging.
Name: Packaging Futures Report
Client: Beautystreams
Industry: Beauty, Wellbeing, Packaging
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TREND INSIGHTS
COLOUR CONSULTANCY
ART DIRECTION
DESIGN EDITORIAL
"The pandemic has led to a detailed questioning of the balance between living, working, learning, resting, and activity. ANIMISMA encourages us to look deeply and ethically at the objects and systems that inhabit our personal space. As a result, newfound relationships with objects, spaces, and basic materials have been drawn up, reminiscent of a fresh blueprint to better reflect a more symbiotic way of life."
A mindful slowing down and revision of what’s truly necessary are at the core of the ethos for packaging. In Trend Direction ANIMISMA, products and experiences are selected to celebrate beautiful basic ingredients and nurture a healthier attitude about what we truly need to consume. As a result, shapes are minimal, while natural materials that can be regenerated are carefully chosen. Rejecting the notion of single use, this packaging story fosters a new symbolic and caring outlook towards the objects and vessels we have in our homes.
Commissioned by beauty trend leader Beautystreams, Laura researched and designed this unique trend report proposing an entirely new ways of thinking about what consumer need in a post-covid era, highlighting radical materials concepts, colour and design opportunities for more mindful packaging futures. Part of a series of four reports.
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BEAUTYSTREAMS is a global media company. The platform is a connection point for the beauty industry – a go-to platform for strategy, product development, and marketing teams worldwide.
FOR MORE INFO ON BESPOKE TREND REPORTS
> LAURA@COLOUROFSAYING.COM