A collection of powerful visual assets to communicate moments with colour.
Name: Colour Narratives
Client: Graphenstone Paints
Industry: Paint & Coatings, Architecture & Interior Design
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AESTHETIC DEVELOPMENT
COLOUR DEVELOPMENT & CONSULTANCY
ART DIRECTION
DESIGN EDITORIAL
On behalf of Graphenstone UK Marketing and R&D teams, Laura guided the design of the Graphenstone paint collection and connected communication assets. This enabled Graphenstone to form a strong visual identity for sustainable paint, tell colour stories and drive increased appeal within the interior design industry.
Laura developed colours to support people’s mental health and wellness that they can take up and apply instantly to their home interior spaces.
Three colour directions themes: Graphic Modern, Cultivating Greens and Grounding Pinks created an authentic approach to the collection. Laura developed unique colour samples made by hand to inform the industrial process and story behind the colour collection.
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Graphenstone is one of the most certified sustainable paints company in the world. With certified Co2 absorption, no VOC's Graphenstone is the ultimate ecological range of paint products on the market, composed of natural elements that purify the air we breathe inside our homes.
"For our business, the results of Laura's creativity has really helped us in promoting our brand more widely, via direct customer contact as well on social media platforms and advertising."
"For our business, the results of Laura's creativity has really helped us in promoting our brand more widely, via direct customer contact as well on social media platforms and advertising."